3-D printed to perfection and tested to be one of the strongest materials on the market, the Horizontal Squid is a game changer. This lures one and only action of staying horizontal even on a complete stop (unlike any other jig out there) turns on even the most fininky of fish, resulting in massive strikes and monster fish. Pretty much every predator in the ocean feasts on squid, and they certainly wont pass one up gliding right by their face. You can verticle jig it, swim it, cast it, and even dead stick it. This lure has proved inside and out to be deadly no matter how you choose to work it!